Everlane plans to cut its product carbon footprint in half by 2030 and reach net zero by 2050. It says these goals follow the Science Based Targets initiative (SBTi). In 2023, it reported a 24% drop in product-level carbon emissions.
A standout example is its denim factory, which recycles 98% of water and uses renewable energy. Still, watchdog groups note that Everlane has not fully shared emissions data from its supply chain.
Plastic Reduction and Packaging
In 2018, Everlane pledged “No New Plastic.” By 2021, it said it cut 90% of virgin plastic. Shipping bags now use recycled plastic, and packaging uses FSC-certified paper. While it has not fully removed virgin plastic, the brand remains close to its goal.
Certifications and Ratings
Some Everlane partners hold GOTS, bluesign®, and LEED certifications. These add weight to its claims. The brand has also won awards for sustainability.
Yet, not all reviews are glowing. Good On You rates Everlane as “It’s a Start.” The rating shows progress, but also big gaps in labor rights and supply chain transparency.
Controversies and Criticism: Where Everlane Falls Short
Everlane has improved its transparency. Still, the brand faces several criticisms:
- Union Issues (2020): Workers said Everlane tried to block union efforts. This raised doubts about its labor ethics.
- Greenwashing Concerns: Critics argue that “radical transparency” is only partial. The brand does not fully share supply chain details, especially at the raw material level.
- Recent Struggles (2023–2024): Reports of layoffs and leadership changes came as sales slowed. This led to concerns about whether Everlane will keep investing in sustainability.
- Product Problems: Many basics still use synthetics like polyester and elastane. Advocates say this weakens its eco-friendly claims.
Editorial Insight: These issues do not erase Everlane’s progress. But they show the brand still struggles to balance profit, growth, and real sustainability.
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